Before you start any action, be sure to think through all your steps. Creating and promoting online stores and other web projects is no exception. In the article, you will find useful information for yourself if you:
want to select a suitable contractor for the implementation of the Internet project, but does not know how to do it;
wish to consider the web project before it starts carefully;
already has a website, but want to improve its work or attendance.
The article is not intended for those who need to make a simple template website. It is more suitable for entrepreneurs whos aim is to create successful Internet projects.
First of all, you need to answer this question: "Why is the website created at all." Besides, it is worthwhile to think about the means of generating income and attracting users. For example: "I want to create an online store of home appliances, users will attract using social networks, newsletters, and PPC-advertising."
It is from this step that all the following ones will be based.
Any entrepreneurial activity is not aimed at a broad mass, but on a specific consumer. Without creating the accurate portrait of your potential customers, you can not meet their needs. First of all, it is necessary to take into account such factors as:
level of material income;
values and so on
All these data should be taken into account when developing a design and creating a marketing strategy. It is a mistake to assume that the website created for everyone - you can meet the needs of absolutely anyone.
It is essential that users can find answers to their questions on the website. If you create a web page structure based on the user's demand, there should not be any problems with website promotion.
For a structure to be literate, it is essential to define how people form their requests, according to which templates customers will find the website. As a result, you should determine the type of pages on the resource. For this, it is worth considering all the search key requests (they are also called the semantic core of the website).
The content of the website largely determines how the visitors will behave, whether they want to purchase the goods, click on the link and so on. If you understand the search key requests correctly, then you should have an understanding of what exactly people want to see. Open several top pages in the leading search engines, estimate the volume, themes, the number of pictures, etc. But here it is crucial not only to copy information from competitors' websites but to do everything better
Use the web page should be convenient and straightforward. If the visitor cannot parse in the interface, then he will go to the competitors. Any page should play a role (that is, encourage the visitor to act). It is necessary that all buttons, links, etc. be noticeable. The information should be presented competently, structured. Besides, it is crucial that the user accurately understands which page he is on right now, and how to move to other sections.
It should include clear descriptions of future pages and the overall functionality of the website. Executors of tasks cannot read your thoughts, and their vision of the project can be completely different. In order not to waste your time and efforts on editing, apparently and according to the points, set out all your requirements.
Before choosing a contractor, it is worth to evaluate the portfolio of the company that provides similar services. It is worth taking into account that good design does not stand out, but differs from the template solutions. It is essential that the individual elements fit perfectly into the overall theme of the web page, consistent with its style. To understand the difference between the original and the template website, try changing its concept. If the new topic fits in well, then the website is a template.
Under the layout is the translation of graphics data into the code. It is essential that the website opens correctly from any browser and devices (PCs, smartphones, tablets). Also, it is worth paying attention to the speed of loading the web page.
With the help of the content management system, you can edit the resource, fill it with content, manage orders and much more. It is essential to choose a secure CMS, which can purchase licenses and technical support. It is not necessary to use poor quality self-made CMS. If you terminate the relationship with the creators of such a management system in the future, then it will be tough to understand the program code.
Even at the preparatory stage, it is worth considering who will do this. It is especially important in case of implementation of large-scale projects. So you can avoid unpleasant surprises.
Before signing the contract, you should specify exactly in which form the website will be. The best option is a working resource for your domain and hosting, with configured forms of feedback, mail, interactive maps, as well as connected statistics counters. Guarantee and further maintenance for several months also is a pleasant feature.
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