What is a Landing Page?
Landing Page is a web page that contains information about a product or service and is created to collect contact information of the target audience and increase this audience by redirecting potential customers from advertisements and social networks to the website.
Market research, strengthening the position with the advantages of the company, as well as squeezing the best practices of competitors, along with the improvement of their defects. Convenient interface and visual accents, embodied by the methods of modern technology. In sum, all this allows you to get a selling Landing Page.
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We all know that advertising is the engine of commerce. And promoting goods or services with the help of the Internet became even more comfortable.
Landing Page is a page representing a product or service. Usually, users enter this Internet resource to perform some action, for example, buy something, sign up for a seminar, register, etc. There are many ways to bring a customer to this page:
pay-per-click (PPC) advertising;
social networks advertising;
email marketing, etc.
The effectiveness of Landing depends not only on attendance but also on content. Therefore, the creation of a working Landing Page is a real art. A lot of specialists usually works on the project - designers who are responsible for visual design, copywriters, creating exciting and useful content, web developers that turn a picture into a working site.
There are three types of Landing pages:
targeted lead pages;
The former primarily carry an informational character and, most often, conversion actions. In this case, are made by the client to justify the time spent on the site. Lead Capture aims to gather information about the target audience. Then the proposal is formed. They have the form of a questionnaire. But the virus pages do not carry open propaganda of the goods, and they often perceive as entertainment. However, they necessarily have a hidden advertising company - a slogan or logo.
We offer quality services for the creation of sites of varying complexity, including landings. Our specialists know how to make the project work so that it brings the maximum profit to its owner, and will help to bring all your dreams into reality with pleasure.
Development of Landing pages requires a lot of time and investments. And to ensure that the project has a reasonable level of conversion, you should follow some rules. It is essential that the content is explicit with a minimum amount of water. It's better to avoid unnecessary forms, customers do not like to fill them in, and some may be worry of why you need an address, date of birth and other excess information when just a name, mail and phone is enough.
Landing Page must contain a clear call to action. The simpler the site structure, the easier it is perceived by users. It is better to avoid using external links. The visitor should have only two ways - to leave the page or make a conversion action.
Be sure to highlight the benefits of cooperation, and this will help convince the client that he has not lost the choice. Positive feedback, certificates, recommendations of experts will increase the level of confidence and encourage action. High-quality photos and video materials will also have a positive result. Do not forget that not everyone can easily arrange an order online, so it is desirable that the page contained some contact information.
We create web resources of any complexity. We have a friendly team that works smoothly, quickly and efficiently. Thanks to many years of experience, our experts know how to create a selling site. We will listen carefully, draft the terms of reference, calculate the time and cost of services. The team employs professional designers, web developers, marketers and website promotion specialists. Thanks to this, you will save your time considerably, because you will not need to look for different specialists, it's enough just to contact our company where we will provide you with quality services.
At the first stage of creating a Landing page, it is necessary to define what exactly you want. How the page should work, how to look, etc. Next, designers develop a layout, taking into account all the wishes of the client. It is desirable that the site had a memorable design. After, the project goes directly to the web developers. They turn the picture into a "live" and "working" Internet resource. In creating Landing pages, content plays a significant role. A screaming headline must attract, exert an emotional impact, forcing the visitor to get acquainted with all the information. Therefore, particular attention should be paid to the work of copywriters, because in this case, it depends on them how much the page will be useful.
After Landing Page is full of content, we are testing it. You do not want to lose potential customers, so the site should work equally in all browsers and be adaptive. The design of the page should not "break" depending on the size of the device. It should look the same both on the desktop and on the smartphone.
A domain is the address of a website on the Internet. It will be easy to find the right resource, even if the search engines do not see it when you know the domain. Usually, it consists of Latin characters. It is essential to choose the proper domain name because it depends on how difficult it is for the user to remember the address of the site. Therefore, it is desirable that it corresponds to the name of the company, and was as short as possible to decrease the chance of making mistakes during input.
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